With its sophisticatedly produced light metal wheels, AEZ targets an equally demanding and style-conscious clientele. An image, which is not just underlined in the new 38-page 2009 alloy catalogue by the high-quality product range, but also by the stylish model Caroline Fischerlehner from Austria. For a whole week the photographer trekked with the stylish Viennese through the salines of Es Trenc in Mallorca for the shooting of the brochure. There she posed in the company of classy automobiles with partners made of cool aluminium that had exotic sounding names such as Lascar, Tidore dark or Tacana. In the resulting scenes, shot against natural backdrops, Caroline impressively showed that neither the industry-standard bare breasts nor promiscuous poses are needed to create a sexy aura.

Instead, Caroline scored highly with authentic Viennese humour and plenty of wit and intelligence, as she shone in competition with the reflective surfaces of the high-polished alloys. The charm of the 21-year old was, of course, even more evident live than in the photos, as the visitors to the Essen Motor Show were able to experience in December. With a young woman this attractive amongst a mainly male audience, the odd “chauvinistic comment” was of course inevitable. But here the prospective lawyer didn’t lose here tongue, and perfectly understood how to wrap men around her finger:
“In defence of the visitors I must say that inappropriate comments have luckily been the exception.”

With such an exciting part-time job as modelling it is hard to believe that Caroline is primarily a student on such a dry-sounding course as Economic Law. “Intelligence is sexy“, explains Caroline self-confidently and this aspect was also important for AEZ. In order to find a sophisticated representative, who would also be able to “stand her ground” at trade fairs, during the casting the company paid thorough attention not just to looks, but also asked specifically about education and specialist knowledge. For Caroline her knowledge of English and French proved to be of advantage. In the meantime she has also mastered the ABC of alloys and has also warmed to the attractive wheel accessories herself: “I am well acquainted with the cars and alloys of AEZ”, smiled the smart brand messenger. “I represent the brand and it is important for me personally to do so well and competently.”

During the shooting, the natural charisma of the young Viennese was particularly inspiring. It should really be of no surprise, as Caroline virtually grew up in front of the camera: as trained photographers her parents were very keen to capture the growing-up of their daughter on camera. These activities seemed merely incidental as a child, and only became an attractive part-time job during the preparation for her school leaving exams. At this time she was discovered by a model scout during a school trip. In principle Caroline could imagine herself having a professional career as a model, but for her study comes first. An extensive interview with Caroline Fischerlehner is available at the following link: www.modelmove.de/model-interview-mit-caroline-fischerlehner-aus-wien-aez-model